What is AI visibility or GEO?

GEO (Generative Engine Optimization) optimizes your digital presence so AI engines like ChatGPT, Perplexity and Gemini cite and recommend you in their answers. It's the SEO counterpart for generative search.

How do I know if AIs already cite me?

We audit your presence by asking several AIs queries related to your activity, then measure where you appear and why. Regular tracking then shows the progress.

Does GEO work for a small business?

Yes. AIs don't have the same biases as Google: they value clear, verifiable and structured content, which gives well-prepared businesses a chance, regardless of size.

How long before I'm cited by AIs?

First mentions can appear fairly quickly, but a stable, repeated presence requires continuous work on content, structured data and authority. GEO is a medium-term investment.

AI visibility: getting cited by ChatGPT, Perplexity and Gemini in Quebec

Your customers increasingly ask their questions to ChatGPT, Perplexity and Gemini rather than Google. AI visibility — or GEO (Generative Engine Optimization) — ensures these AI engines cite and recommend your business. Conception Web Marchand structures your content, data and online authority to become the source AIs cite.

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Search optimization for the next decade

Generative search is transforming online discovery. When a customer asks an AI "what's the best web agency in Quebec?", the answer depends on what AI engines know and cite. GEO optimizes precisely this: your presence in AI answers, not just in Google's blue links.

It's an early-market lever: businesses that position themselves now in AI answers build a durable advantage that's hard to dislodge later.

How we build your AI visibility

A methodical approach, from content to digital authority.

Citable content

Clear structure, direct answers and verifiable facts AIs can cite.

Structured data

JSON-LD schemas and metadata that describe your business to machines.

Online authority

Consistent presence, mentions and sources that strengthen your credibility.

Conversational optimization

Content designed for natural-language questions asked to AIs.

Mention tracking

Verifying citations and recommendations by AI engines.

GEO and SEO: complementary

GEO doesn't replace classic SEO, it complements it. A well-ranked site on Google is also better understood by AIs. Our approach combines both: solid organic search and specific optimization for generative search, so you're visible both in Google results and in ChatGPT, Perplexity or Gemini answers.

visibilité iageooptimisation georéférencement iachatgpt seomoteurs d'iarecherche générativevisibilité ia québec

Areas served

AI visibility across Quebec

Conception Web Marchand supports businesses in every region of Quebec. Whether you're in Montreal, Quebec City, the Eastern Townships, Mauricie, Outaouais or Saguenay, we design, optimize and maintain your digital presence remotely or hybrid. Our local reach covers the province's main cities and administrative regions.

AI visibility in MontréalAI visibility in QuébecAI visibility in LavalAI visibility in GatineauAI visibility in LongueuilAI visibility in SherbrookeAI visibility in SaguenayAI visibility in Trois-RivièresAI visibility in LévisAI visibility in TerrebonneAI visibility in RepentignyAI visibility in Saint-Jean-sur-RichelieuAI visibility in DrummondvilleAI visibility in Saint-JérômeAI visibility in GranbyAI visibility in Saint-HyacintheAI visibility in BlainvilleAI visibility in ChâteauguayAI visibility in MascoucheAI visibility in Saint-EustacheAI visibility in ShawiniganAI visibility in VictoriavilleAI visibility in Sorel-TracyAI visibility in RimouskiAI visibility in Salaberry-de-ValleyfieldAI visibility in Rouyn-NorandaAI visibility in AlmaAI visibility in Val-d'OrAI visibility in Baie-ComeauAI visibility in Sept-ÎlesAI visibility in MagogAI visibility in Joliette

MontréalCapitale-NationaleLavalOutaouaisEstrieSaguenay–Lac-Saint-JeanMauricieCentre-du-QuébecMontérégieLaurentidesLanaudièreChaudière-AppalachesBas-Saint-LaurentAbitibi-TémiscamingueCôte-Nord

Frequently asked questions

Your questions, our answers.

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SEO & GEO

SEO and GEO are the two visibility levers that matter today. SEO (organic search) puts you at the top of Google, Bing and Yahoo, while GEO (Generative Engine Optimization) ensures AI engines like ChatGPT, Perplexity and Gemini cite your business. Conception Web Marchand masters both.

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Tracked rankings

You can't improve what you don't measure. Conception Web Marchand's SEO rank tracking monitors your rankings on Google, Bing and Yahoo each month for your target keywords, detects opportunities and threats, and triggers continuous tweaks to climb and stay on top. Clear reports, no jargon.

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Marketing 100% means we run everything. Conception Web Marchand takes on all your digital marketing — strategy, ad campaigns, content creation, automation and measurement — so you have one partner, one strategy and consistent results. You focus on your business; we generate demand.

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On the blog

All articles

Modern office desk with a laptop showing data, symbolizing AI optimization.

Visibilité IA

Visibility in AI: Why Your Business Isn't Showing Up

October 26, 2026

Conceptual illustration of structured data and computer code for SEO

SEO & GEO

Structured Data: The Technical SEO Edge Your Competitors Are Ignoring

October 26, 2026

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